The collaboration aims to accelerate the digitalization in the luxury hospitality industry and contribute to Dubai Economic Agenda D33, Dubai Digital Strategy, and Dubai Tourism’s ambitious goal of hosting 40 million guests by 2030, thereby adding AED 450 billion to the GDP and dominating Dubai's position as a global hub for cutting-edge technologies in the era of digital transformation.
 

At the heart of this mission is LUXEGENIE, an intelligent Internet of Things (IoT) DigiPod designed to magnify the guest's experience and enhance operational efficiency within the realm of luxury hospitality.